Mobile ad spend approach 40bn year 2018

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A new report from Juniper Research has found that increased utilisation of analytics platforms, allied to the introduction of innovative ad formats and purchasing mechanisms, will push global mobile ad spend beyond $39 billion in 2018, up from $13 billion this year.

 

http://www.biztechafrica.com/article/mobile-ad-spend-approach-40bn-year-2018/7098/?section=mobile-value-added-services#.Unn2qxDXi_I


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